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DISCLAIMER: This is not financial advice! None of the members of ICOPools.io are licensed financial advisors, hence you are urged to do your own due diligence and take your own decisions. (read more)

FRELDO

FRELDO

Active Pools Min cap Bonus Commission Raised Rating Language Access Created

Активный Пул

Min cap

0.2 ETH

Bonus

30%

Commission

-

Raised

No data

1670

Rating

-

Language

EN

Access

Created

02.04.18

Last ICO deals

Min cap

0.15 ETH

Bonus

150%

Commission

3%

Raised

3 / 463 ETH

Active

29.07.2018

Finished successfully

21.08.2018

Min cap

0.15 ETH

Bonus

50%

Commission

2.5%

Raised

No data / 5000 ETH

Active

23.07.2018

Finished unsuccessfully

11.09.2018

Analytics

Category: Social Network, Marketplace                                                                      Country: Canada   Date: July 23, 2018

CONCEPT

Project concept description

Freldo is the global and decentralized ecosystem linking service providers and customers, based on the technology of blockchain and smart contracts.

The Freldo platform is a symbiosis of a social networking for communication and a trading platform for doing business.

 

Market problem relevance and methods of its solution by the project

Despite the rapid development of the service industry, to start generating sales, to make a successful entry into these markets is not easy. This task is especially difficult for beginning small business representatives, whose problems are not only a lack of resources, but also a lack of knowledge about the state of the market.

A typical phenomenon was the non-optimal use of small business resources.

As a rule, to enter the market, small businesses have to spend unnecessarily large

sums of money. But even after such investments, significant amounts are spent monthly only to support the work of a store or an information guide.

 

In addition, small businesses often face problems created by bureaucracy. It carries unnecessary costs when making payments. There are other risks and costs that reduce the efficiency of small businesses and their competitiveness in the market.

Taking advantage of existing sites to find customers and solve other marketing problems, small businesses face a number of serious problems, namely:

  • High commissions and various fees for users of sites and payment systems.
  • Much of the money earned by small businesses is thus spent on the payment of basic marketing services, financial transactions, currency conversions, etc.
  • The buyer's lack of confidence in the seller. Most customers prefer to order services from proven companies. However, the existing sites do not allow the buyer to obtain quality assurance.
  • Small business services. Because of this, many customers simply ignore such suppliers, not wishing to take risks. Therefore, small businesses are in unequal competitive conditions.
  • Impossibility to present your service in a qualitative way. Often, on existing sites, small business receives very limited opportunities to describe its services for the placement of photo and video materials. The client does not have the opportunity to see the real opinions.
  • Technical imperfection of most existing sites. In particular, it is impossible to automate the work of an online store.
  • Expensive marketing. Only large corporations can benefit from the offered opportunities, which easily win in the competitive struggle with small business.

The situation that has developed on the market also creates a number of serious problems for buyers, including customers’ services which are focused on small businesses:

A potential customer easily finds on the Internet the offers of large corporations. However, searching for unique products provided by small businesses is difficult. In many cases, the services of this segment are not represented at all in online stores.

There is not enough presentation material. Often, small business services are presented so poorly that a potential client cannot receive objective information about the quality of the product and its essence. As a result, the buyer refuses to purchase, turning their search to the proposals of large corporations.

It is impossible to verify the reliability of customer feedback on the services offered. Of the Internet-resources often published, there are only those reviews that are beneficial to the supplier. Often they are organized by the company itself and mislead the client.

Many Internet sites require prepayment, but do not provide any guarantees.

The developers of Freldo have set themselves the goal of eliminating all the major problems that small business today faces in the online space.

In particular, we are talking about the power of feedback, the high cost of advertising on popular Internet resources, the existing distrust of potential customers to service providers. Freldo also solves problems in the field of pricing, simplifies the calculations, which positively affects both the financial condition of small businesses and the wallet of ordinary consumers.

The Freldo network is now exploring who to transition to using blockchain technology. Thanks to these modern technologies, it will be possible to establish direct communication between the seller and the buyer, excluding any interference or influence of intermediaries.

 

 

TOKENOMICS

Project metrics

PreICO TIME: July 16 - August 16, 2018

ICO TIME August 17 - September 17, 2018

Token FRECN

PreICO Price 1 ETH = 10,000 FRECN

Price 1 ETH = 5,000 FRECN

Bonus up to 50%

Bounty Available

Platform Ethereum

Accepting ETH

Total amount of FreldoCoin is 200 million tokens (maximum).

Minimum investment 0.02 ETH

Soft cap 4,000 ETH

Hard cap 20,000 ETH

Country Canada

Whitelist/KYC None

Restricted areas USA, Canada, Singapore, China

 

Hardcap in dollar terms, $ 9.6 million (ETH 1 = $ 480) is adequately assessed. If the minimum goal is not achieved, ICO is canceled, the funds are returned to the participants.

 

Token and funds breakdown

Token Allocation:

Token Sale - 75%

Team - 10%

Reserve - 10%

Bounty - 5%

 

Use of Funds:

Development of new version of Freldo network and implementation of blockchain technology - 35%

Marketing campaign, expanding the market in advanced countries - 35%

Customer Service and Support - 15%

Platform Security - 10%

Company and legal costs - 5%

 

The bulk of funds are allocated to promote the project on the world market, customer Service and Support, but only 35% is allocated on development.

The project founders don`t provide tools like Escrow.

According to the statement of the project's founder: “Freldo Inc. Registered in Canada in 2011 году. We can provide all official documents if needed. Our managers has passed KYC verification Foundico. Funds of investors protected under Canadian Law of province Ontario.  We don’t have KYC verification for investors and don’t have escrow account, but we can open escrow account and do KYC verification for every pool individually upon request). According to our smart contract, investor will receive tokens immediately, as a part of transaction. Due to the contract, we will not receive ETH if investor doesn’t receive token.”

The address of wallet of smart-contract ICO (PreSale) - https://etherscan.io/address/0x1d6a6eb55910cad2ec0e61ab5a5933bc2f667b8d

 

Protective measures from token depreciation

Issue of tokens is limited.

Unsold tokens from the crowdsale will be burned

All tokens allocated for Team, Advisors, Partners and early investors will be lockup 1 year after ICO

 

 

PRODUCT

Project products and technologies description

The Freldo platform has the following key features:

Service search

To find necessary services, users of the Freldo network can apply a number of

available sorts and filters in the network.

Freldo offers such filters as "Remoteness from your location", "Rating," "Price," "Category," etc.

 

Rewards

Every Freldo user can get a financial benefit from the active use of the network.

For the invited participant, both client and business, the user is guaranteed to receive a free certificate, which is then used when paying for services of a number of entrepreneurs.

If your feedback is useful to the participants and with their help a new transaction will be concluded, you are guaranteed to receive remuneration to your referral account.

 

The Affiliate program allows earning without active participation in a network.

 

Ratings

To assess the objectivity of the authors of publications, Freldo developers will initially introduce a special trust rating for business and consumers.

For greater objectivity, the system will retain complete anonymity of people expressing their consent or disagreement with the ratings.

 

Dispute resolution

To resolve disputes, Freldo offers the way, free from complex and lengthy procedures with the reference to some third-party arbiter.

 

Stimulation of participants of Freldo network

For all its participants, Freldo offers a number of incentives that help increase the activity of both small and medium-sized businesses and ordinary consumers.

 

Desktop and mobile versions

The FreldoApp mobile application brings the user to the Amazon web service (AWS). Buyers and Sellers will be able to receive real-time notifications of new transactions, reviews, and news. For this, AmazonPinpoint and SNS technologies are used.

 

Payment methods for services

The consumers will be able to make payments in PayPal, used as a means of paying in bitcoins and an agreement with the supplier to be paid in any way convenient for both parties. In the system, using the system’s own cryptocurrency, FreldoCoin, will allow you to save money on commissions when transferring funds and converting.

It is assumed that payment inside Freldo will be carried out directly, without intermediaries. Thus it will be possible to use various assets and currencies (fiat, FRECN, BTC, ETH, etc.).

 

Stage of development and development strategy (Road Map)

Freldo is working business social network which unites business owners and their customers. Platform is used for ordering services and goods, all orders can be paid using Freldo platform, every user can share news, leave comments, leave feedback about used businesses. Users receive reward for comments due to Freldo terms and conditions.

Freldo is operating for 2 years. Freldo Inc, registered in Canada in 2011, is located in Toronto, Ontario.

According to GitHub, for the last half a year the activity of project development is low. Latest commit a day ago

 

Blockchain importance in the project

Due to the blockchain technology, security is ensured with the safety of user data, and also when money transfers are made.

With blockchain technology, high transaction speed is associated with low financial costs.

 

Freldo will present a number of templates of smart contracts in which all parties will be linked directly and equality between all participants of the system will be ensured. Smart contracts also simplify the procedure of transactions, save time and money on commissions.

 

Freldo developers pay so much attention to the development of this direction and create their own modern and reliable block-platform.

The description of platform blockchain technology is superficial.

 

 

TEAM AND ADVISORS

Team experience and achievements

Freldo Inc. was founded in 2011, as a consulting company for small business owners and entrepreneurs.

Eugene Olkhovski, Founder & CEO (6 yrs, 11 mths) at Freldo (13 employees, 39 followers in Linkedin) - Sr. Embedded Software Developer (4 yrs, 7 mths) at ALT Software (ALT Software is the world’s leading supplier of software solutions that enable 2D and 3D graphics in embedded system displays, 4 5 employees, 2.7k followers in Linkedin) / Sr. Embedded Software Developer (2 yrs,7 mths) at Web3Tel. Also Eugene Olkhovski is CEO and Partners of Euzelsoft, but information about this company is not disclosed in the profile of Linkedin

Zelik Levit, CTO (2 yrs, 7 mths)  at Freldo - Senior Software Developer (4 yrs, 3 mths) at AB SCIEX (biotechnology, 37,2k followers in Linkedin ) / Senior Software Developer (1 yr) at MI9 Retail (provider of enterprise software for retailers, wholesalers, and brands; 1.8k). Zelik Levit is Software Leader and Partners of Euzelsoft, but information about this company is not disclosed in the profile of Linkedin

Pavel Brokhman Senior Technical Consultant (2 yrs, 7 mths) at Freldo - Technical Lead (6, 9) at Datavail (is a company of over 1,000 professionals helping clients build and manage applications and data via a world-class tech-enabled delivery platform and software solutions across all leading technologies, 648 employees, 4,4k followers in Linkedin)

Gennadiy Shlayer, Enterprise Data Architect (2 yrs, 4 mths) at Freldo  - Senior Data Architect (1 yr, 3 mths) at Cogeco Connexion (1,7k employees, 12.9k  followers in Linkedin) / Senior Consultant (6 yrs, 5 mths) at Adastra (604 employees, 3,8k followers in Linkedin)

Alex Manzyukov, Lead Developer Consultant (2 yrs,5 mths) at Freldo - Lead Software Engineer (5 yrs, 10 mths) at S&P Global Market Intelligence (20,4k employees, 79,5k followers in Linkedin) / Senior Developer (4 yrs,7 mths)  at Visual Defence (54 employees, 876 followers in Linkedin)

Yevgeny Merkulov, Technical Lead (2 yrs, 6 mths) at Freldo - CTO / System Architect (1 yr,3 mths) at Mantu / Sr. Software Architect (3 yrs, 7 mths) at ooVoo (A product of Krush Technologies, ooVoo is the world's largest, independent, video chat app offering free, high quality, one-on-one and group video and voice calling, and messaging,  65 employees, 1,3к followers in Linkedin)

 

Despite the professional merits of the project leaders, the team has no substantial experience to implement the projects in the area of global social networks, marketplaces and blockchain-technologies.

 

The attraction of specialists in the area of blockchain-technologies, marketing and development of social networks can become the efficient support for the project.

 

Project advisors

Stan Dubinsky, Financial Advisor - Financial Analyst (2 yrs, 7 mths) at Freldo / Registered Insurance Broker (1 yr, 3 mths) at PrimeService Insurance (an insurance brokerage, 28 employees, 56 followers in Linkedin) / Financial Advisor (3 yrs, 11 mths)  at Sun Life Financial (112k followers in Linkedin)

 

Sanjeev Raghu, Marketing Advisor - Senior Marketing Manager (1 yr, 5 mths) at Printvenue (online commercial printing and personalized gifting, 72 employees, 3.6k followers in Linkedin)

 

Naviin Kapoor, Blockchain Advisor - Team Leader ( 8 yrs, 8 mths) at Abu Dhabi Commercial Bank.

 

Alex Tudorache, ICO Marketing Advisor - Business Development Manager (5 mths) at KICKICO / Senior Business Development Manager (7 mths) at FraudScore.

 

Neil Haran, Strategic Advisor - Activist (2 yrs, 3 mths) at FairCoop / CEO (6 yrs, 7 mths) at Rawbots.

 

Oti Edema, Blockchain Advisor - Founder (1 yr, 8 mths) at Solarex ICO / Director & Blockchain Developer (1 yr, 8 mths) at Africa Blockchain Research Council. Not confirmed, request sent in Linkedin

 

Sharat Chandra, Blockchain Expert - Pega Developer (4 yrs, 11 mths) at Cognizant Technology Solutions / Analyst (1 yr, 3 mths) at  DXC Technology. Not confirmed, request sent in Linkedin

 

Maxime Legros, Blockchain Business Advisor - Purchaser, Aeronautical Supply Chain Management (1 yr, 5 mths) at Aerotec / Logistician, Purchaser ( 6 yrs) at R&O Aircraft Center

 

Laura Zaharia, Blockchain Development Advisor - Freelance Writer (3 yrs, 3 mths)

 

The attraction of experts in the area of social networks development can become the efficient support for the project.

 

 

PARTNERS AND INVESTORS

Strategic partners

The strategic partner of the project is a Racsan (technology & startup incubator for digital platforms. Number of Employees from 51 to 100, Total Funding Amount - $2M. Number of Funding Rounds - 1). There is no confirmation in open sources, that Racsan signed partnership with the project and it is unclear how Rascan is involved in the development of the Fredlo Network.  

 

ICOExpert, Kraken, Bitstamp, icopools.io, CoinJinja Co., Ltd, Crypto Whales Pool, Pink-Owl.com, Coinmama do not belong to strategic partners and doesn`t affect product development.

 

Large investors and investment funds

Currently the project`s founders signed agreement with following pools:

There is no investment in the project.

 

 

MARKET

Market competitive environment

The total world amount of annual transactions of the consumer market - $49,8 trillion out of them 0,003% is carried out in cryptocurrencies.

The world's online trade demonstrates a high dynamic of development. The total turnover of online stores in 2017 it reached 2 trillion. And in 2018, according to preliminary forecasts, this figure will grow to 2.24 trillion dollars.

Today, approximately 1.66 billion people all over the world order goods and services through the Internet. Annually, this audience grows by an average of 16%.

 

According to BI (Business Insider) report, over the period 2015-2020 the annual average growth of mobile online payments in the amount of 40% is expected, the volume of such payments will grow to $128 billion by 2021, and the number of people making payments will grow at the same rate and will make up about 150M people by 2021.

 

EBAY, Amazon, Aliexpress, etc. are indirect competitors among global marketplaces, but for today they didn’t adopt blockchain and opportunity to pay with crypto currency.

Freldo claims to get significant competitive advantage with the use of blockchain-technology and cryptocurrency payments.

 

Bob's Repair and OpenBazaar are the closest competitors. But BobRepair deals with construction and repair specialist. Freldo deals with all kinds of business owners. Absolute advantage of Freldo is the atmosphere of trust established between the participants in communication.

OpenBazaar is fully decentralized it is prone to darknet-like transactions because there is not monitoring and screening of postings.

 

There are the following competitors on the decentralized market:

Bob's Repair - in the course of ICO $18M was raised, capitalization - n/d.

Storiqa – in the course of ICO $25M was raised, capitalization - $64,2M, ROI USD - 1.14x

INS Ecosystem - raised - $41,5M, capitalization - $23M, ROI USD - 0.30x

Soma - raised - $6M, capitalization - $0,8M, ROI USD - 0.20x

 

The Freldo system will also face the competitive fighting with both classical and cryptocurrency payment systems, which can be integrated in any trade sites.  High daily volatility of cryptocurrencies over 10% is an additional risk of the project development (it may also touch FRECH token), as well as high fees of crypto currency conversion in fiat. The stability of good price is a very important aspect for online retail, since sellers have low marginality to 10%.

 

The largest MasterCard, Visa, PayPal, Alipay are indirect competitors among traditional payment systems, which actively study the opportunities of adopting blockchain-technologies into their systems. Decentralized payment systems Bitcoin, Ripple, IOTA, Zcash, Monero and others are also competitors. In addition, projects with the use of stablecoins present on the cryptocurrency market, which volatility rate is within 8%.

In the near future leading cryptocurrencies plan provide buyers with single payment solution, where payment gateways will be integrated, which allow making payment not only in crypto currencies but also in fiat. However, the legislative regulation of the crypto currencies of majority of countries is in its infancy.

 

Project advantages

The main advantages of the project are:

  • In Fredlo the subject of communication is centered around services provided by small businesses. And you can create groups of sellers and their customers, concentrated in such small locations as a small city, quarter or district.
  • The project  developers will introduce all popular cryptocurrencies as payment methods (deposits and withdrawals)
  • Quick and convenient search functionality using specified parameters
  • No fake reviews (users recommend services to friends and relatives, which means they are not incentivized to deceive)
  • Order of goods and services directly from their Freldo account
  • Safe transactions and transparency thanks to blockchain and smart contracts

 

 

SOCIAL ACTIVITY

Project’s popularity in social networks and at topic forums

As of July 23, 2018, the user base in social networks of the project counts over 17K users and the audience’s activity is low.


Twitter — 4.8K followers, from 39 to 1.2k likes and to 1k retweets per 1 post, which suggests artificial activity of the audience. On the average, 3 tweets per day are posted.

Facebook - 5.9K followers. The audience’s activity is high and seems artificial.

Telegram – 4.8k members, however, the audience’s activity is medium

 

Medium – 1.4k followers,  from 0 to 232 claps. The average number of comments per post - 0 pcs. Audience’s activity is low.


Profile in BitcoinTalk – the level of Member. The topic was read 1.1k times, audience’s activity is low and seems artificial.

 

 

Fraud risk - medium. Community interest - low.

Product - 6.1
Team and partners - 6
Market - 5.5
Average score - 6.1

DISCLAIMER: This is not financial advice! None of the members of ICOPools.io are licensed financial advisors, hence you are urged to do your own due diligence and take your own decisions. (read more)